For years, the sure way to know if a house had Sky TV was to look and see their tell-tale satellite dishes on the side of homes. But now, the company have announced that from 2018, they will be able to offer a service to anyone who wants to join Sky without the need for a satellite dish.
Unable to use a dish
Currently, there are some two million homes around the UK that for one reason or another cannot have a satellite dish. Examples of these can include listed buildings, homes within conversation areas, national parks or Areas of Outstanding Natural Beauty, who are often declined the option to have a dish fitted. Other examples include if there are already a certain number of dishes on a building, such as a block of flats. Or even something as simple as a landlord refusing permission for tenants to erect a dish. This means that if people are moving home to a property under these situations or a number of other ones, they will ring the Sky contact number, only to be told that they cannot have the service in their new property.
New ways to join Sky
The new system means that people will be able to take up the services of the many channels offered by the company, without the need for a satellite dish. The system will make use of the superfast broadband that is now common place across many areas to allow people to access the channels via the internet, without the need for a satellite dish. At the moment, customers are able to access a number of Sky channels through the Now TV service also owned by the company. But under the new system, planned for launch in 2018, people would be able to access all 270 channels on the system. This means if they ring the Sky contact number, they can sort their broadband service and their TV channels, all from the same connection.
Save customer numbers
The move is also designed to help retain customers as the company currently loose a number to competitors when they are moving home and can’t have a dish installed at the new property. The satellite TV market is highly competitive now, with companies such as BT having entered it and offering their own channels. Alongside this measure, the company are also planning a loyalty program to encourage customers to stay with Sky and to recognise it when they do. They have also recently re-released with My Sky app, designed to allow better management of the Sky account through a smartphone or tablet. This includes measures such as reviewing the monthly bill, change their payment information and even check broadband speeds.
According to Sky’s Chief Executive, Stephen van Rooyen, the company is aiming to offer customers greater quality, choice and value with the chance to have the service without the need for a satellite dish being a key part of this. It will allow thousands of new homes to add the service even if there are restrictions on the use of a dish.